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Embrace Culture

South Asian Inspired Contemporary Fashion

Fall / Winter 2024
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Radiate Joy

South Asian Inspired Contemporary Fashion

Fall / Winter 2024
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Celebrate Unity

South Asian Inspired Contemporary Fashion

Fall / Winter 2024
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Exude Confidence

South Asian Inspired Contemporary Fashion

Fall / Winter 2024
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Honor Heritage

South Asian Inspired Contemporary Fashion

Fall Winter 2024
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Unleash Your Wild side

in this head-to-toe leopard print lengha set

Mini or Midi?

The rich black fabric of these skirts serves as a dramatic backdrop for the intricate gold embroidery. Regardless of which suits you, complete the look with the matching Eva Crop Top, for an effortless look that is sure to turn heads.
Eva Midi Skirt
Eva Mini Skirt
Eva Midi Skirt Eva Mini Skirt

The Glamorous Life

Roya Blazer - holiCHIC Roya Blazer - holiCHIC
Roya Blazer
Regular price $ 325.00 USD
Roya Crop Top - holiCHIC Roya Crop Top - holiCHIC
Roya Crop Top
Regular price $ 145.00 USD
Roya Mini Skirt - holiCHIC Roya Mini Skirt - holiCHIC
Roya Mini Skirt
Regular price $ 165.00 USD
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story
  • Your Style, Your Story

“OUR MISSION IS TO KEEP OUR CULTURE ALIVE BY SHARING IT WITH THE WORLD.” -Megha Rao

With our rebrand and launch of of Fall / Winter 2024, we look to keep our culture alive by sharing it with the world through universal designs that are rooted in culture. Within our new collection, you’ll find everything from embellished mini skirts, to embroidered blazers to traditional wear all designed to tastefully bring the style aesthetics of east & west together. I've always looked at fashion as a tool for empowerment, and a way to inspire, connect and unite.